EXPECT FIREWORKS! That was Shaggy’s message to all his fans in the country, while speaking about his concert. And he also had a message to all his female fans. “Dress sexy and dress light. That’s what makes my concerts tick”. The Grammy-award winning reggae artist jetted into the country yesterday, ready for his performance tomorrow, at the Madinat Arena, Madinat Jumeirah from 9 pm onwards. Speaking to the media at a Press conference in Virgin Megastore, Mall of the Emirates, Shaggy said he had been looking forward to his visit to Dubai. “I am really excited and fascinated by the extent of development in the city,” he said, adding that on his previous visit, there were vast areas, which were still underdeveloped. He also revealed that his new album called ‘Intoxication’ is due for release late August. When asked about the secret of his success, he replied, “Am like fine wine, you know. I get better as I age. As an artist you have to keep reinventing yourself if you want to survive in this industry and you should also be unpredictable.”

Shaggy insisted he’s “very single” quashing rumours that he had a wife. “Or are you trying to propose to me,” he quipped, jokingly. “Those are just nasty rumours and you shouldn’t believe them. Am very popular with my female fans because I strike a natural cord or chemistry with them through my music,” he claimed. His tour, which has been sponsored by Hummer and Sony Ericsson, is the second in a series of Life Music Festival events. The first concert took place last month and featured US superstar Rhythm and Blues group Boyz II Men. “The launch of the Life Music Festival was a resounding success and this shows that people in Dubai are constantly eager for new entertainment concepts,” said Yassin Matbouly, managing director of Vibe Middle East, the event management agency.

“We have managed to bring reggae superstar, Shaggy, for our second Life event and we are confident that he is going to put on an outstanding performance on stage. Shaggy is known to be a master of many styles, from reggae and dance to pop and Rhythm and Blues, so every kind of music fan in Dubai will definitely have a good time,” he added. “Shaggy’s previous concert in the city was extremely successful and fans accustomed to his well-known party vibe had a great time,” said Matbouly. “Ever since his last performance, we have received a lot of requests to bring the reggae superstar again, and this is exactly what we have done,” said Matbouly.

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More images of Shaggy in the Artist Gallery

Shaggy was born on October 22, 1968, in Kingston, Jamaica as Orville Richard Burrell. His family emigrated to the United States and settled in the neighbourhood of Flatbush, Brooklyn, located in New York City. In 1988, he joined the United States Marine Corps and served in Operation Desert Storm during the Arabian Gulf War.

Shaggy’s breakthrough recording was a cover of a old Jamaican folk song ‘Oh Carolina’ originally recorded by the Folkes Brothers. “In 1993 ‘Oh Carolina’ was such a huge success and that’s when I can say I felt that I had achieved something and I knew music was a career I wanted to pursue,” he said. The same year, Shaggy had appeared on Kenny Dope’s hip-hop album ‘The Unreleased Project.’

He worked together with record producers such as Sting International, Don One, Lloyd ‘Spiderman’ Campbell and Robert Livingston. He had further big hits, including ‘Boombastic’ in 1995. Boombastic made Shaggy a household name in the world.

He then had a major comeback in 2001 featuring worldwide number-one hit singles ‘It Wasn’t Me’ and ‘Angel’.

However, his 2002 release Lucky Day, and the 2005 album Clothes Drop failed to match ‘Hot Shot’s’ success. At the 2001 Billboard awards at the MGM Grand in Las Vegas, Shaggy was nominated in 7 categories including ‘Artist Of The Year’ and ‘Album Of The Year,’ he walked away with awards for ‘Male Artist of the year’ and ‘Male albums artist of the year.’

Shaggy has two sisters and one step brother. He also has a gorgeous dog named Sammy.

The Life Music Festival doors will open at 7pm with DJ Danny Neville live in set followed by warm up band ABRI. After Shaggy’s performance, DJ Bliss will continue to entertain throughout the night.

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